Buzzzzzzzzzzzzzzzz

Having a look at the BzzAgent website and was struck at how enthusiastic people could be about promoting a product or service in return for what is a relatively small 'financial' reward.

And it's not just BzzAgent but also things like Proctor & Gamble's Tremor teen buzz marketing unit, LA's StreetWise teams and the more organic Myspace. Where does this buzz come from? If it's not from a financial reward then it has to be from the buzz the person doing the referring gets from being involved.

The buzz of being in the know with new products, services and info
The buzz of recommending to friends and family
The buzz of being made to feel special (who wouldn't want to be an 'agent')
The vicarious buzz of seeing it become successful
The buzz of 'ownership'
The buzz of expressing their own favourites and opinions
The buzz of connecting with others

It begs the question how we can put a bit of buzz into our own businesses and turn customers into "Buzzers" for our brands.