Selling a problem - aka I need a hole

Every sales and marketing expert will tell you that people buy solutions not products, benefits not features. Nobody needs a drill, what they need is a hole.

If that's the case, and in my opinion it is, then you need to start with what exactly the problem is. Once you know what problem exists then you need you can make that problem clear - selling the problem.

Here's an idea we made earlier:

Let's be honest, you’re quite busy, and sometimes marketing can take a bit of a back seat. After all, you’ve got a lot on your plate – dealing with customers, managing staff, paying the rent, taking the phone calls and fixing the broken toilet.

Our Mini Marketing Manager program is designed to give small businesses access to professional marketing support without the cost of hiring someone full or even part-time – leaving you free to get on with what you do best.

The problem: You're too busy to do marketing. The solution: Use our MMM program so you don't have to.