“You’ll Be Delighted...or it’s FREE!”
Do you offer a guarantee?
A lot of business owners I talk to are afraid of guarantees. If they offer them at all, they're full of terms, conditions and fine print.
Simply put, a good guarantee is a great way to drive sales, and, perhaps more importantly, lend an image of quality to your business and brand.
No guarantee does nothing to set you apart from your competitors and nothing to sway the 'fence-sitting' customer
A guarantee full of loopholes says "We're sure you'll like our food, just so long as you don't come on a Thursday night when the chef's a bit tired."
A lot of business owners I talk to are afraid of guarantees. If they offer them at all, they're full of terms, conditions and fine print.
Simply put, a good guarantee is a great way to drive sales, and, perhaps more importantly, lend an image of quality to your business and brand.
No guarantee does nothing to set you apart from your competitors and nothing to sway the 'fence-sitting' customer
A guarantee full of loopholes says "We're sure you'll like our food, just so long as you don't come on a Thursday night when the chef's a bit tired."
posted by Mark at Really Practical Marketing at 10:20 PM
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