Free Hug Anyone?

Free Hugs Here

What exactly is this all about then? Is it a business, cunningly promoting products to unsuspecting 'huggers', a strange cult, a spiritual movement?

My guess is a sprinkling of all the above. The real question is though, what does it's success tell us about marketing?

I'd say we should all be looking at ways we can make our businesses just a little more friendly. How can you hug your customers (without being arrested that is)?

Well, how about just going that extra mile, providing a warm personal service that makes them feel special and mkaes your business that much more personal to them?

Worth a thought.