$30,000 lifetime spend

The average 10-year old will spend almost $30,000 over their lifetime on mobile services according to a new report as quoted on MobHappy.

The question here is will these services be 'consumed' from a variety of sources or from their primary mobile operator. While almost impossible to look that far into the future with an ever changing landscape, I can see two major obstacles to those figures.

Firstly, with VOIP already eroding call charges for landlines and 1/2p 'text over IP' recently launched is it likely that the current revenue models will have any bearing in five years time - never mind 35 years +.

Secondly, as customers become more accustomed to receiving a range of services via mobile devices surely they will become equally accustomed to advertising based revenue models as well.

Both these surely would have a huge effect on the total lifetime spend and have no doubt been taken into account in these projections. What the survey surely speaks to is the huge growth potential in mobile services of all varieties in the same way that the internet promised so much just 10-15 years ago.