Don't Forget the Fundamentals

In early tests of our mobile marketing platform we struggled to get people to regsiter their information and therefore build a viable database for our clients to use. The key, we found, was incentivising participation through the use of an instant voucher or competition - ie. a reason for customers to get involved now!

This article in Adotas hits on some of the same points. The key is to look at mobile (or email, blogging, podcasts, video email etc...) as what it is - a delivery channel, not unlike TV, radio or print. Each of these channels has its own strengths and weaknesses but the fundamentals of good marketing remain the same.