Another Mobile Case Study
When Philadelphia start-up recording studio, TraksRunnas, needed to increase bookings they knew that the trade and traditional press were out of their price range. What's more, their prospective customers, new and potential artists, didn't read those papers and didn't use email.
Starting with just a few mobile numbers gathered from friends and family they've managed to increase sales by 50% in a year by notifying people of unbooked slots. The unexpected effect of recipients forwarding the sent messages to friends who could use the service was the real plus - providing a fantastic ROI that press advertising could not.
Could be a great idea for anyone who sells 'time' - hairdressers, golf clubs, tanning salons .... You can read the whole story here
Starting with just a few mobile numbers gathered from friends and family they've managed to increase sales by 50% in a year by notifying people of unbooked slots. The unexpected effect of recipients forwarding the sent messages to friends who could use the service was the real plus - providing a fantastic ROI that press advertising could not.
Could be a great idea for anyone who sells 'time' - hairdressers, golf clubs, tanning salons .... You can read the whole story here
posted by Mark at Really Practical Marketing at 12:05 PM
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