Smart Buses
You'd think it would be a good idea for a bus driver to know where they are but how about the bus itself?
25 London buses are being fitted out with a unique GPS based advertising solution by Yell.com. The buses will each carry LED advertising displays that change depending on where the bus is. For example, your local chip shop could advertise on the bus when its in your neighbourhood, changing to a big supermarket as it passes into a new part of town.
I'd guess it'll be price preclusive for the local chipper just now but these types of location based ad services are no doubt the vanguard (busguard?) of an explosion in new local marketing concepts. Google, Yell, Yahoo - all getting local to tap into the collective marketing budgets of the small business.
Check out the full Springwise article here.
25 London buses are being fitted out with a unique GPS based advertising solution by Yell.com. The buses will each carry LED advertising displays that change depending on where the bus is. For example, your local chip shop could advertise on the bus when its in your neighbourhood, changing to a big supermarket as it passes into a new part of town.
I'd guess it'll be price preclusive for the local chipper just now but these types of location based ad services are no doubt the vanguard (busguard?) of an explosion in new local marketing concepts. Google, Yell, Yahoo - all getting local to tap into the collective marketing budgets of the small business.
Check out the full Springwise article here.
posted by Mark at Really Practical Marketing at 3:00 PM
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