Try before you buy
A company in New Zealand is letting prospective home owners spend a night in one of their show homes to help get a real feel for the house before they buy.
It's a growing trend that Trendwatching.com has labelled Tryvertising. As an alternative to the diminishing returns of traditional mass advertising, 'tryvertisers' encourage customers to experience their product or service BEFORE purchase, often in a real life setting (ie. not just in the showroom).
Examples are everywhere with a simple one being the extended test drives many car firms now offer. For small businesses it's potentially a cost-effective way to build consumer confidence in your product before they part with their hard earned cash. It also is a perfect opportunity to show the real benefits of what you have to offer - in a way no brochure can - and start generating a bit of 'buzz' about your business.
In professional services, blogs and white papers are great for letting people get an insite into how you think and work. If you run a restaurant you could throw on a free buffet or take your food out to the masses on the street. A hotel could throw a free baquet and invite potential wedding clients. A masseuse could visit offices and give free 5 minute massages to tired workers.
Get your thinking cap on. How can you let your potential customers and clients experience your fantastic service or product before they buy?
It's a growing trend that Trendwatching.com has labelled Tryvertising. As an alternative to the diminishing returns of traditional mass advertising, 'tryvertisers' encourage customers to experience their product or service BEFORE purchase, often in a real life setting (ie. not just in the showroom).
Examples are everywhere with a simple one being the extended test drives many car firms now offer. For small businesses it's potentially a cost-effective way to build consumer confidence in your product before they part with their hard earned cash. It also is a perfect opportunity to show the real benefits of what you have to offer - in a way no brochure can - and start generating a bit of 'buzz' about your business.
In professional services, blogs and white papers are great for letting people get an insite into how you think and work. If you run a restaurant you could throw on a free buffet or take your food out to the masses on the street. A hotel could throw a free baquet and invite potential wedding clients. A masseuse could visit offices and give free 5 minute massages to tired workers.
Get your thinking cap on. How can you let your potential customers and clients experience your fantastic service or product before they buy?
posted by Mark at Really Practical Marketing at 9:55 AM
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