More fusion : Wine Fusion!

I'm on a bit of a fusion trip at the moment. It's amazing how many businesses, big and small, are joining forces.

This one landed in my inbox this afternoon

Forbes Wine Club powered by WineExpress.com

Forbes make money from running a wine club and WineExpress makes money from Forbes running a wine club ( and gets a bit of a mention to tens of thousands of potential customers to boot ). What makes this smart is that they both using an existing asset (Forbes database and profile, WE's wine) to generate additional revenues and exposure with a marginal increase in costs.