Evolve your marketing

With every new client we always stress the importance of doing something a bit different. If you continue to do what you've always done (and what everyone else does) you'll continue to get the same results.

With that in mind we're always looking for a new strategy or outlet we can add to our clients marketing, so that, over time they grow from doing 1 or 2 things to 15 or 20. Simple maths will tell you that your chances of generating business improve as you cast your net wider. But, of course, for most small businesses these new ideas have to be 'low cost' and 'no cost'.

This Buzzoodle post has some simple day-to-day principles in the same vein.