Lost and Found
15 minute idea:
People love finding things. Remember when you found that extra change in your pockets or the crisp note fluttering on the ground. It's something you didn't expect - and all the sweeter for it.
You can recreate that same excitement with a your own lost and found marketing 'stunt'. Print up 50 small denomination gift certificates for your business and strategically 'lose' then throughout your town. Make sure they are well branded and get noticed - the buzz they create from people talking about their great 'find' is worth 15 minutes of anybody's time.
(NB - On a similar note, try dropping free gift certificates in with customers purchases, mailouts and other communications. If you don't make a fuss about them they'll have a surprise factor that creates goodwill and word-of-mouth buzz.)
People love finding things. Remember when you found that extra change in your pockets or the crisp note fluttering on the ground. It's something you didn't expect - and all the sweeter for it.
You can recreate that same excitement with a your own lost and found marketing 'stunt'. Print up 50 small denomination gift certificates for your business and strategically 'lose' then throughout your town. Make sure they are well branded and get noticed - the buzz they create from people talking about their great 'find' is worth 15 minutes of anybody's time.
(NB - On a similar note, try dropping free gift certificates in with customers purchases, mailouts and other communications. If you don't make a fuss about them they'll have a surprise factor that creates goodwill and word-of-mouth buzz.)
posted by Mark at Really Practical Marketing at 1:16 PM
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