Squidoo Fusion

I love this site Squidoo.com.

If you haven't had a look yet, the site lets people create a 'lens' about any topic they like. A lens, like it sounds, is a window onto a particular topic of interest and contains links to relevant sites, text, news etc....

What I like most about Squidoo (apart from the name) is the way the business has been set up to take advantage of fusion relationships:

1. They fuse with 'lensmasters' who create the content and share in the revenues through royalties
2. They fuse with charitable partners who can also benefit from lensmasters donating part of their royalties
3. They fuse with Google, Amazon, iTunes etc.... through affiliate deals and PPC ads to generate revenue from the site

Of course, your business can fuse with Squidoo by creating your own lens about your business or any other topic you like.

Here are two of my lens
About Fusion
About FreeForm