Fusion Nappies

Pampers ( a P&G brand of nappies ) in Ireland have just announced a new deal with UNICEF. More fusion.

Pampers have agreed to donate a free vaccination through UNICEF for every pack of nappies bought in Ireland. Once again, the two parties both benefit: Pampers increases sales, has a great story to tell through its advertising and media work and 'borrows' UNICEFs good-will to re-inforce it's brand image - UNICEF gets the money and publicity in advertising, media releases and in every supermarket across the country.

You can see the press release here or visit the Pampers site to see how they're promoting it here