Where to put your good ideas
2 simple 15 minute tips:
We all have ideas, some of us too many - you can't act on all of them immediately otherwise you'd never get anything done. So what do you do with good ideas and new contacts and how should you use them?
1. Start up a 'to contact' spreadsheet (call it something fun) and start adding in ALL the potential contacts you have that could be of help in ANY way. Run a separate page for specific businesses, organisations, media outlets etc... you'd love to work with or sell to. Fill it out as you go and find new ideas and opportunities. The goal is to move people from the 'love to' page onto the contact page and then from the contact page into actually working with them.
2. Start a 'great ideas' word doc and every time an idea pops into your head, type it in in one paragraph or less - review it every few weeks and pick out ideas to action, flesh them out and give them a try.
Between the two you'll start collecting dozens of ideas and contacts to follow up on when you're at a loss or need to push things along.
Better yet, start getting in the habit of contacting people and trying ideas when things are going well - you'll be more confident, have a great picture to paint and can negotiate from a position of strength.
We all have ideas, some of us too many - you can't act on all of them immediately otherwise you'd never get anything done. So what do you do with good ideas and new contacts and how should you use them?
1. Start up a 'to contact' spreadsheet (call it something fun) and start adding in ALL the potential contacts you have that could be of help in ANY way. Run a separate page for specific businesses, organisations, media outlets etc... you'd love to work with or sell to. Fill it out as you go and find new ideas and opportunities. The goal is to move people from the 'love to' page onto the contact page and then from the contact page into actually working with them.
2. Start a 'great ideas' word doc and every time an idea pops into your head, type it in in one paragraph or less - review it every few weeks and pick out ideas to action, flesh them out and give them a try.
Between the two you'll start collecting dozens of ideas and contacts to follow up on when you're at a loss or need to push things along.
Better yet, start getting in the habit of contacting people and trying ideas when things are going well - you'll be more confident, have a great picture to paint and can negotiate from a position of strength.
posted by Mark at Really Practical Marketing at 11:29 AM
2 Comments:
It's also worth considering using a Wiki or Blog if you'll benefit from collaborating on the ideas with other business or parts of your business.
Nice idea John and thanks for the comment.
regarding wikis - I've had a look at www.wetpaint.com - would anyone know any more worth looking at?
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