Remind me who you are again
15 minute idea
We'd all like to think that our businesses are unforgetable but a quick run through your old emails will quickly remind you just how many people you don't remember. If you can forget them, they can forget you.
As part of your overall marketing strategy you should find ways to remind people who you are and what you do from time to time. Here's a couple fo quick ideas:
A newsletter
A personal email to see 'how things are going' with them
A comment on their blog or reply to a forum post
A handwritten note
A quick phone call
Trawl through your emails and other communications from the last year (or at least a few months) and find a dozen people you haven't spoken to in a while. They don't have to be clients or customers - they could be a reporter, a friend of a friend, someone who made an enquiry, whatever. Make it your goal to get in touch in the next 2 weeks.
We'd all like to think that our businesses are unforgetable but a quick run through your old emails will quickly remind you just how many people you don't remember. If you can forget them, they can forget you.
As part of your overall marketing strategy you should find ways to remind people who you are and what you do from time to time. Here's a couple fo quick ideas:
A newsletter
A personal email to see 'how things are going' with them
A comment on their blog or reply to a forum post
A handwritten note
A quick phone call
Trawl through your emails and other communications from the last year (or at least a few months) and find a dozen people you haven't spoken to in a while. They don't have to be clients or customers - they could be a reporter, a friend of a friend, someone who made an enquiry, whatever. Make it your goal to get in touch in the next 2 weeks.
posted by Mark at Really Practical Marketing at 12:59 PM
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