What do YOU do?

Here's a simple question; What do YOU do?

The question may be simple but what about the answer. When you meet someone for the first time, or need to describe your business in a signature line or tagline, you don't have the time to deliver a five minute explanation about the intricacies of your industry.

We've all heard about an elevator pitch but what about an elevator sentence? Can you describe your business in one sentence? If not, here's a useful exercise.

For your short explanation start by writing a paragraph that explains it all including the key ebenfit you offer
FreeForm provide marketing services including ...... to small businesses and startups in the UK, Ireland and beyond - helping them market themselves better. We specialise in low cost and no cost marketing ideas.... and you should use us because [benefit]....

Then edit that down to a sentence or two by picking out the fundamentals
FreeForm provide support and advice to small businesses to help them market better. You should use us because [benefit]....

Then edit those sentences down to one
We help small businesses market better without breaking the bank to do it.

Then, if need be down to a few keywords, plus a key benefit
Market better without breaking the bank.
Better marketing.
Better marketing on a budget.


You'll end up with a few descriptions that you can use in different circumstances, but more importantly, a clear picture of what you do and how to explain it.