Fusion Marketing on Entrepreneur.com
A nice article about fusion marketing techniques on Entrepreneur.com
Fusion marketing is simply a term used to describe businesses creating alliances, partnerships and informal agreements to collaborate in their marketing. It can mean something simple like having each others' business cards on display or something much more formal like joint product offerings, packaing your services with another's.
The article gives a few simple ideas and a step-by-step checklist for using fusion marketing relationships.
Certainly worth a read.
Fusion marketing is simply a term used to describe businesses creating alliances, partnerships and informal agreements to collaborate in their marketing. It can mean something simple like having each others' business cards on display or something much more formal like joint product offerings, packaing your services with another's.
The article gives a few simple ideas and a step-by-step checklist for using fusion marketing relationships.
Certainly worth a read.
posted by Mark at Really Practical Marketing at 10:37 PM
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