Two excellent book recommendations

Sorry for the lapse since my last post but things have been a little hectic around the FreeForm office over the last few weeks. Somehow though, I have managed to find a few minutes free to re-read two excellent books on marketing that I'd certainly suggest taking a look at.

The first is Duct Tape Marketing by John Jantsch. Billed as the "World's Most Practical Marketing Guide" it's filled with plenty of useful tips and ideas to help get your marketing moving on a budget. John's blog is also well worthwhile.

The second is the Highly Effective Marketing Plan by Peter Knight. Simple, direct and backed by loads of useful, REAL, examples, this is a great place to start planning your marketing - not least because it's quite similar to the processes we use at FreeForm.